RainStudio
Content and product development
Content creation, merchandise design and the commercial development of IP.
RealRain 非雨
IP publishing platform · Physical products
Imagined worlds,
brought into daily life.
RealRain is an IP commercialisation platform built for open creation. We publish through consumer goods: characters and works are licensed, developed and produced into things people can buy, on one distribution network shared by rights holders, creators and consumers.
How IP gets published
Consumer goods, the new publishing medium.
A publisher prints a work as a book. RealRain publishes IP as products: within the scope of a licence, characters and works are developed into merchandise and branded goods, then manufactured and released to consumers.
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Canon and rights
Characters, worlds, works and assets are recorded together with what may be licensed and how revenue is shared.
RainOntology · RainHub
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Licensed development
Content and products are developed from the canon and assets, inside the licence. Every derivative work is recorded.
RainStudio
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Production
Manufacturers join by category, process and delivery capacity, and fulfil through OEM runs or print on demand.
OEM · POD
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Release
Products are shown and released on RainFair. What consumers buy and tell us adjusts the direction of the next run.
RainFair
Open creation, governed commercialisation.
AI has widened what can be developed from an IP, and made the rights around it more tangled. Creators work with whatever tools and communities they choose; once a work goes commercial, scope of use, review responsibility and revenue rules are made explicit first.
RainStudio / RainHub
Making and managing work
Product demo · Assets, product specs and prices shown are test data
RainHub
Workspace for creators and IP
Organises characters, worlds and works, and connects collaboration, showcase and release.
RainOntology / RainFair
Rights and product release
Product demo · Sample works in a test environment, not actual clients or transactions
RainOntology
Facts, assets and rights infrastructure
Records the facts of an IP and its creative assets, and manages derivative relationships and commercial licences.
RainFair
Original-work market and product release
Hosts standard merchandise, and supports the licensing and release of merchandise.
Partnerships
Commercialise IP with RealRain.
Licensing and fulfilment scope are agreed project by project.
Get in touch→-
Product releaseRights holders
Turn characters and works into products people can buy
Rights holders can host standard merchandise on RainFair. The platform organises showcase, release and production, and adjusts product direction on what consumers buy and say.
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Licensed co-creationCreators
Help develop an IP and take the work commercial
Within the licence, creators develop content and products from an IP's canon and assets. The platform records each work and its derivation, and sets out commercial use and revenue rules.
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Brand licensingBrands
Bring an IP into branded goods and new categories
Brands license from rights holders around their own audience, categories and channels, put characters and works on products, and coordinate the release that follows.
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ProductionManufacturers
Become a standard supplier to RealRain
Manufacturers join by category, process and delivery capacity, and produce through OEM or print on demand for products released on the platform.
Team
Technology, creator operations and rights
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Beichen Xu
Founder / CEO
MSc in machine learning and big data science, Imperial College London. Worked on cosmology and machine learning research with the Cavendish Laboratory and KICC, University of Cambridge; formerly an AI4S scientist and a vision-language model engineer.
Leads company strategy, core product and technology.
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Yishan Zhou
Co-founder / COO
MSc in entrepreneurship and innovation management, University of Surrey. A long practice in illustration, 3D modelling and anime-style work; has been published, has licensed personal work to third parties, and has run creator markets and communities.
Leads creator products, content and project operations, and partnerships.
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Zhiguo Li
Copyright and industry partnerships
Graduate studies in computer science, Nanjing University. Formerly a senior product expert at Ant Group and head of its judicial blockchain platform, working on large institutional products, cross-organisation collaboration and copyright infrastructure.
Leads rights partnerships, transaction governance and institutional coordination.
Advisors
Yiyao ZhangPolicy and communications
Advisor to the New Media Research Center, Peking University.
Yudie DengProduction and directing
BA, Beijing Film Academy; master's degrees from Tsinghua University and the University of Southern California. AIGC content projects with Enlight Media and Zhipu AI.
Contact
Hack to the Wonderland
Bring your work, your brief or an idea for working together.
- contact@realrain.co ↗