REALRAIN 非雨
中文 Open Crossroads
A brass telescope on a terrace at dusk, turned towards floating islands lit above a sea of clouds.
RealRain 非雨 IP publishing platform · Physical products
NewsCrossroads 1.0 launches on 30 September

Imagined worlds,
brought into
daily life.

RealRain is an IP commercialisation platform built for open creation. We publish through consumer goods, connecting rights holders, creators, manufacturers and consumers, and support the development, publishing and commercialisation of IP.

Open Crossroads Work with us
A long bridge over a sea of clouds leads to a lit city in the sky, the illustration that opens Crossroads.

Crossroads 1.030 September 2026

Crossroads, a platform for developing and releasing IP.

Crossroads is the online platform RealRain runs. Rights holders build and run their IP there, creators develop content and merchandise under licence, and goods are released in the platform's market.

  • IP spacesCharacters, worlds, assets and works for each IP in one place, with versions and publishing status on record.
  • Licensed co-creationCanon and assets are published by version with a creative licence; work made under it keeps its source and credits.
  • WorkshopDerivative content, and physical merchandise such as badges, designed from an IP's assets.
  • MarketMerchandise is shown and released in the market, where consumers find goods through characters and works.
Open Crossroads realrain.art

How IP gets published

Consumer goods, the new publishing medium.

A publisher prints a work as a book. RealRain publishes IP as products: within the scope of a licence, characters and works are developed into merchandise and branded goods, then manufactured and released to consumers.

  1. 01Rights holders

    Canon and rights

    Characters, worlds, works and assets are recorded together with what may be licensed and how revenue is shared.

    Crossroads · IP space

  2. 02Creators · Brands

    Licensed development

    Content and products are developed from the canon and assets, inside the licence. Every derivative work is recorded.

    Crossroads · Workshop

  3. 03Manufacturers

    Production

    Manufacturers join by category, process and delivery capacity, and fulfil through OEM runs or print on demand.

    OEM · POD

  4. 04Consumers

    Release

    Products are shown and released in the Crossroads Market. What consumers buy and tell us adjusts the direction of the next run.

    Crossroads · Market

Open creation, governed commercialisation.

Creators work with whatever tools and communities they choose; once a work goes commercial, scope of use, review responsibility and revenue rules are made explicit first.

Partnerships

Commercialise IP with RealRain.

Licensing and fulfilment scope are agreed project by project.

Get in touch

  • Original IPOriginal creators

    Turn original characters and works into products

    Original creators can have RealRain publish their characters and works. RealRain organises product development, production and release, with rights and revenue shared as agreed.

  • Merchandise hostingRights holders

    Turn characters and works into products people can buy

    Rights holders can host standard merchandise in the Crossroads Market. The platform organises showcase, release and production, and adjusts product direction on what consumers buy and say.

  • Licensed co-creationCreators

    Help develop an IP and take the work commercial

    Within the licence, creators develop content and products from an IP's canon and assets. The platform records each work and its derivation, and sets out commercial use and revenue rules.

  • Brand licensingBrands

    Bring an IP into branded goods and new categories

    Brands license from rights holders around their own audience, categories and channels, put characters and works on products, and coordinate the release that follows.

  • ProductionManufacturers

    Become a standard supplier to RealRain

    Manufacturers join by category, process and delivery capacity, and produce through OEM or print on demand for products released on the platform.

Team

Technology, creator operations and rights

  • Beichen Xu

    Founder / CEO

    MSc in machine learning and big data science, Imperial College London. Worked on cosmology and machine learning research with the Cavendish Laboratory and KICC, University of Cambridge; formerly an AI4S scientist and a vision-language model engineer.

    Leads company strategy, core product and technology.

  • Yishan Zhou

    Co-founder / COO

    MSc in entrepreneurship and innovation management, University of Surrey. A long practice in illustration, 3D modelling and anime-style work; has been published, has licensed personal work to third parties, and has run creator markets and communities.

    Leads creator products, content and project operations, and partnerships.

  • Zhiguo Li

    Copyright and industry partnerships

    Graduate studies in computer science, Nanjing University. Formerly a senior product expert at Ant Group and head of its judicial blockchain platform, working on large institutional products, cross-organisation collaboration and copyright infrastructure.

    Leads rights partnerships, transaction governance and institutional coordination.

Advisors

Yiyao ZhangPolicy and communications

Advisor to the New Media Research Center, Peking University.

Yudie DengProduction and directing

BA, Beijing Film Academy; master's degrees from Tsinghua University and the University of Southern California. AIGC content projects with Enlight Media and Zhipu AI.

Contact

Hack to the Wonderland

Bring your work, your brief or an idea for working together.

Email
contact@realrain.co
Platform
realrain.art
Office
U-Center, 28 Chengfu Road, Haidian District, Beijing